September 23–25, 2026 · W Hotel Dallas
Agenda
The speakers and the complete 3-day program as it ran. ATF and FBI, plus industry experts and attorneys — all in one room.
Speakers
ATF
Rob Cekada
Director
ATF
ATF
Robert Leider
Assistant Director & Chief Counsel
ATF
ATF
Curtis Gilbert
Deputy Assistant Director (Industry Operations)
ATF
ATF
Nicole M. Handera
Chief, Firearms and Explosives Industry Division
ATF
ATF
Stephen Albro
Chief, National Firearms Act Division
ATF
ATF
Edward Stely
Chief, National Tracing Center Division
ATF
ATF
Jennifer Cicolani
Assistant Director, Enforcement Programs and Services
ATF
ATF
Krissy Carlson
Senior Industry Partnership Advisor
ATF
FBI
Eric Moore
ATF/FFL Liaison, NICS Section
FBI
Industry
Chris Chiafullo
Founder & National Coordinating Counsel
FFLGuard
Industry
C.D. "Chuck" Michel
General Counsel
CRPA
Industry
Christopher Renzulli
Partner
Renzulli Law Firm
Industry
Michael Fronczak
Director of Compliance
FFLGuard
Industry
Bill Napier
NSSF Representative
NSSF
Industry
Hunter Simmons
COO
Simmons' Sporting Goods
Industry
Samuel Sprague
FFL Compliance Coordinator
Runnings
Industry
Hank Yacek
CEO / Owner
Point of Impact
Industry
Michele Salerno
Chief Growth Officer
Celerant Technology
Industry
Jamison Collins
VP of Sales
FastBound
Industry
Travis Glover
Chief Operating Officer
Silencer Shop
Industry
Alexis Tunell
Strategy and Operations Officer
FFLGuard
Sept 23–25, 2026 · Dallas
The 3-Day Program
Sessions in red feature ATF & FBI speakers.
Download the program as a calendar file: agenda.ics.
All session times are shown in U.S. Central Time (CT).
3:00 PM – 5:00 PM
Registration & Check-In
Pick up your badge and welcome materials at the registration desk.
5:30 PM – 7:00 PM
Welcome Reception — Sponsored by Trident 1 FFL Software
Cocktails with fellow attendees, speakers, and sponsors. Light fare — not a seated dinner. First-timers are welcomed here.
7:00 PM – 9:00 PM
The Velvet Hammers: Women of the Industry Cocktail Affair
A curated evening for women leaders in the industry — a full spread of shareable plates (chicken karaage, smoked pork belly burnt ends, wood-fired pizzas, and more), a limited open bar with signature cocktails, and conversation, hosted by Laurie Lipsey, Lauren Chiafullo, Alexis Tunell, and Shae Neumann.
The Living Room (lobby level)
7:30 AM – 8:30 AM
Breakfast Buffet & Registration
Complimentary breakfast. Pick up your badge if you haven't already.
8:30 AM – 8:40 AM
Welcome & Introductions
Opening remarks, housekeeping, and an overview of the day ahead.
8:40 AM – 9:35 AM
Keynote: The New Era of FFL Compliance
Opening keynote from ATF Director Rob Cekada on the new era of FFL compliance.
9:35 AM – 10:05 AM
Protecting Your License: The New Adverse Action Policy
The work ATF is doing to help dealers stay compliant and keep their licenses — and what the new adverse action policy means for yours.
10:05 AM – 10:35 AM
Coffee Break
10:35 AM – 11:15 AM
Straw Purchases & Criminal Diversion
A deep look at straw purchases and the trafficking of firearms for criminal purpose or possession.
11:15 AM – 11:45 AM
The New Form 4473 at the Counter
A practical breakdown of the new 4473, user manual updates, and non-over-the-counter transfer procedures.
11:45 AM – 12:30 PM
NFA on eForms & SOT Operations
Navigating the digital landscape for NFA item transfers, SOT qualifications, and the ATF eForms system.
12:30 PM – 1:30 PM
Lunch
Complimentary lunch for all attendees.
1:30 PM – 2:30 PM
New & Changing Regulations: What's Different and Why
ATF's Chief Counsel walks through the most significant regulatory changes affecting FFLs and what they mean for your operations.
2:30 PM – 3:00 PM
Firearm Tracing & the National Tracing Center
How traces are completed, what the National Tracing Center does, and the steps to modernize it.
3:00 PM – 3:30 PM
Coffee Break
3:30 PM – 4:20 PM
NICS Update & Background Checks at the Counter
The FBI's NICS Section on background checks at the counter — what's changing and what it means for your transfers.
4:20 PM – 5:00 PM
Day 1 Wrap-Up — An Industry Expert's Take
Same-day sense-making of everything you heard from the regulators — and what to watch.
5:00 PM – 6:00 PM
Meet the Sponsors — Open Floor
Sponsor tables stay open until 6:00. Casual networking — come and go before dinner.
7:00 PM – 9:00 PM
Dinner Reception — Sponsored by U.S. LawShield
Dinner, drinks, and live music from Texas country artist Jake Bush at Billy Can Can, two minutes' walk from the W. Badged attendees and sponsors only.
7:30 AM – 8:30 AM
Breakfast Buffet
Complimentary breakfast. Doors to the session room open at 8:25.
8:30 AM – 8:40 AM
Opening Remarks
Framing the morning — what's ahead before lunch.
8:40 AM – 9:20 AM
You Heard the Rules — Now Here's What to Do
FFLGuardChris Chiafullo
CRPAC.D. "Chuck" Michel
Renzulli Law FirmChristopher Renzulli
FFLGuardMichael Fronczak
Day 1's ATF and FBI sessions translated into a Monday-morning action list.
9:20 AM – 10:00 AM
FFL Safety & Compliance: Strategies for Responsible Operations
NSSF's Don't Lie for the Other Guy, Operation Secure Store, and suicide-prevention programs — practical tools for safer retail operations.
10:00 AM – 10:30 AM
The State Squeeze: What's Coming and How to Get Ready
The growth of point-of-contact (POC) states and state-level restrictions — what's happening, how it happens, and how dealers prepare.
10:30 AM – 10:50 AM
Coffee Break
10:50 AM – 11:35 AM
Hear from the Pros: What Actually Works Behind the Counter
Simmons' Sporting GoodsHunter Simmons
RunningsSamuel Sprague
Point of ImpactHank Yacek
Celerant TechnologyMichele Salerno
Working dealers trade what's working and what isn't — straight from the counter.
11:35 AM – 12:15 PM
The Tech Stack Ahead — and How to Be Ready Today
Electronic bound book, digital 4473, POS and e-commerce integration — and what to put in place now.
12:15 PM – 12:50 PM
Operating in the New NFA World
A new NFA market means new requirements at the counter. Hear from Silencer Shop on what you need to operate in it.
12:50 PM – 1:00 PM
Closing Remarks & Send-Off
Thank-yous, sponsor recognition, and what's next for The Briefing.
1:00 PM – 2:00 PM
Lunch & Farewell
Final buffet lunch and send-off.
Meet the Sponsors
Sponsor tables were open throughout the event, with a dedicated Meet the Sponsors floor on Thursday afternoon.
