The Venue
W Hotel Dallas
W Hotel Dallas
Victory Park
The Briefing 2026 was held at the W Dallas — one of Marriott's luxury brands, in the heart of Victory Park.
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2440 Victory Park Lane, Dallas, TX 75219
Heart of Victory Park, adjacent to the American Airlines Center -
20 minutes from DFW International Airport (DFW)
15 minutes from Dallas Love Field (DAL) - On-site restaurant, bar, spa, and pool
Victory Park
Dallas, Texas · Sept 23–25, 2026
Getting Here
Travel to Dallas
DFW International Airport (DFW)
~20 minutes to W Hotel by rideshare
Uber/Lyft: ~$30–40. Taxi: ~$50–60
DART Orange Line to Victory Station (~45 min, $3)
Major hub with direct flights nationwide
Dallas Love Field (DAL)
~15 minutes to W Hotel by rideshare
Uber/Lyft: ~$20–30
Southwest Airlines hub. Closer to downtown.
Driving & Parking
Valet parking available at W Hotel
Victory Park parking garages within walking distance
I-35E and Woodall Rodgers Fwy nearby for easy access
Questions about The Briefing?
Email us — we're glad to help.
Quick Info
Dates
September 23–25, 2026
Venue
W Hotel Dallas, Victory Park
DFW
~20 min rideshare
Love Field
~15 min rideshare
Around Victory Park
Around the venue
Where attendees ate, explored and shot while they were in Dallas.
Thursday, September 24
Thursday dinner at Billy Can Can
Attendees and sponsors closed out the main conference day at Billy Can Can, a steakhouse and saloon two minutes on foot from the W.
Billy Can Can, 2386 Victory Park Ln
7:00 – 9:00 PM
Valet at the corner of Museum Way and Victory Park Lane, or self-park in the Cinépolis garage — enter on Victory Avenue between Museum Way and High Market Street. Get validated either way.
Walkable Restaurants
Tex-Mex
Mesero Victory Park
Bold Tex-Mex steps from the W Hotel. Hand-crafted margaritas, slow-braised brisket tacos, and an energetic atmosphere. The easiest walkable dinner option and a crowd-pleaser for groups.
0.1 miles — 2 min walk
Japanese · Sushi
Yellowtail Sushi Bar & Steak
High-grade sashimi, inventive rolls, and teppanyaki right on Victory Park plaza. Open until midnight — ideal after the welcome reception or for a late dinner with clients.
0.1 miles — 2 min walk
American
Hero by HG
Six full bars, a 24-foot HD screen, and a farm-fresh menu next to American Airlines Center. Private upstairs lounge available for groups. Great energy any night of the week.
0.2 miles — 4 min walk
Italian
North Italia
Seasonal handmade pastas and wood-fired pizzas from Fox Restaurant Concepts. Consistently one of the top-rated restaurants in Uptown Dallas. Book ahead — this one fills fast on event nights.
0.5 miles — 10 min walk
Culture & Outdoors
Klyde Warren Park
5.4-acre deck park built over Woodall Rodgers Freeway, connecting Uptown and downtown Dallas. Food trucks, live performances, a children's garden, and lawn games. Over 1,300 events annually.
0.6 miles — 12 min walk
Perot Museum of Nature & Science
Striking cube-shaped building designed by Thom Mayne (Morphosis), right in Victory Park. Dinosaurs, energy science, gems, and a sports science hall. One of the best museums in the Southwest.
0.3 miles — 6 min walk
Dallas Arts District
The largest contiguous urban arts district in the US. The Nasher Sculpture Center (Renzo Piano), Dallas Museum of Art, Crow Museum of Asian Art, and Winspear Opera House — all within a few blocks of each other.
0.8 miles — 4 min Uber
Firearms & Sporting
Shooting Range
Texas Gun Experience
26 climate-controlled lanes, 200+ machine guns, and 100+ firearms available for rent. Full-auto options, VIP lounge, USCCA training, and private events. Near DFW — perfect stop on your way in or out.
26 miles — 30 min
Range & Retail
RifleGear
40,000 sq ft with 28 lanes — 25-yard pistol bays, 100-yard rifle range, and tactical bays. Machine gun rentals, gunsmithing, and LTC courses. 100% fresh-air ventilation throughout.
26 miles — 32 min
Outdoor Range
Elm Fork Shooting Sports
467 acres inside Dallas city limits — the closest major range to Victory Park. Rifle, pistol, shotgun (trap, skeet, sporting clays), and archery. City of Dallas facility, no membership required.
13 miles — 20 min
Cowboys HQ
The Star in Frisco
Dallas Cowboys world headquarters and the 12,000-seat Ford Center. Behind-the-scenes guided tours with field access, the Ring of Honor Walk, and a full restaurant and retail district on campus.
28 miles — 36 min
