September 23–25 · W Hotel Dallas
Agenda
Confirmed speakers and the complete 3-day program. ATF and FBI, plus industry experts and attorneys — all in one room.
Confirmed Speakers
ATF
Rob Cekada
Director
ATF
ATF
Robert Leider
Assistant Director & Chief Counsel
ATF
ATF
Curtis Gilbert
Deputy Assistant Director (Industry Operations)
ATF
ATF
Nicole M. Handera
Chief, Firearms and Explosives Industry Division
ATF
ATF
Stephen Albro
Chief, National Firearms Act Division
ATF
ATF
Edward Stely
Chief, National Tracing Center Division
ATF
ATF
Jennifer Cicolani
Assistant Director, Enforcement Programs and Services
ATF
ATF
Krissy Carlson
Senior Industry Partnership Advisor
ATF
FBI
Eric Moore
ATF/FFL Liaison, NICS Section
FBI
Industry
Chris Chiafullo
Founder & National Coordinating Counsel
FFLGuard
Industry
Michael Fronczak
Director of Compliance
FFLGuard
Industry
Christopher Renzulli
Partner
Renzulli Law Firm
Industry
Hunter Simmons
COO
Simmons' Sporting Goods
Industry
Guy Walker
Founder
GUNPRIME.COM
Industry
Jamison Collins
VP of Sales
FastBound
Industry
Michele Salerno
Chief Growth Officer
Celerant Technology
Industry
Travis Glover
Chief Operating Officer
Silencer Shop
More speakers to be announced.
Sept 23–25 · Dallas
3-Day Program
Sessions in red feature ATF & FBI speakers.
Dates Are Locked
The event dates are locked in — but the sessions will keep changing leading up to the event as we confirm speakers, times, and topics. Add the agenda to your calendar and it'll update automatically as the schedule firms up.
Add the agenda to your calendar and you'll receive updates as the schedule is finalized:
Prefer a file? You can download the .ics instead — but a downloaded copy is a snapshot and won't receive updates as the schedule changes.
All session times are shown in U.S. Central Time (CT).
3:00 PM – 5:00 PM
Registration & Check-In
Pick up your badge and welcome materials at the registration desk.
5:30 PM – 7:00 PM
Welcome Reception
Cocktails with fellow attendees, speakers, and sponsors. Light fare — not a seated dinner. First-timers are welcomed here. Included with registration.
7:45 AM – 8:30 AM
Breakfast Buffet & Registration
Complimentary breakfast. Pick up your badge if you haven't already.
8:30 AM – 8:40 AM
Welcome & Introductions
Opening remarks, housekeeping, and an overview of the day ahead.
8:40 AM – 9:35 AM
Keynote: The New Era of FFL Compliance
Opening keynote from ATF Director Rob Cekada on the new era of FFL compliance.
9:35 AM – 10:30 AM
Protecting Your License: The New Adverse Action Policy
The work ATF is doing to help dealers stay compliant and keep their licenses — and what the new adverse action policy means for yours.
10:30 AM – 10:50 AM
Coffee Break
10:50 AM – 11:40 AM
The New Form 4473 at the Counter
A practical breakdown of the new 4473, user manual updates, and non-over-the-counter transfer procedures.
11:40 AM – 12:30 PM
NFA on eForms & SOT Operations
Navigating the digital landscape for NFA item transfers, SOT qualifications, and the ATF eForms system.
12:30 PM – 1:30 PM
Lunch
Complimentary lunch for all attendees.
1:30 PM – 2:30 PM
New & Changing Regulations: What's Different and Why
ATF's Chief Counsel walks through the most significant regulatory changes affecting FFLs and what they mean for your operations.
2:30 PM – 3:30 PM
Tracing, Straw Purchases & the National Tracing Center
How tracing reveals straw purchases and criminal diversion, and where FFLs fit in helping stop it.
3:30 PM – 3:50 PM
Coffee Break
3:50 PM – 4:40 PM
NICS Update & Background Checks at the Counter
The FBI's NICS Section on background checks at the counter — what's changing and what it means for your transfers.
4:40 PM – 5:00 PM
Day 1 Wrap-Up — An Industry Expert's Take
Same-day sense-making of everything you heard from the regulators — and what to watch.
5:00 PM – 6:00 PM
Meet the Sponsors — Open Floor
Sponsor tables stay open until 6:00. Casual networking — come and go before dinner.
7:00 PM – 9:00 PM
Dinner Reception
Private dinner for all attendees and speakers — the relationship-building centerpiece of the event. RSVP required by Sept 1, 2026.
7:45 AM – 8:30 AM
Breakfast Buffet
Complimentary breakfast. Doors to the session room open at 8:25.
8:30 AM – 8:40 AM
Opening
Framing the morning — what's ahead before lunch.
8:40 AM – 9:20 AM
You Heard the Rules — Now Here's What to Do
Day 1's ATF and FBI sessions translated into a Monday-morning action list.
9:20 AM – 10:00 AM
Session TBD
Speaker TBD
Details to be announced.
10:00 AM – 10:40 AM
The State Squeeze: What's Coming and How to Get Ready
The growth of point-of-contact (POC) states and state-level restrictions — what's happening, how it happens, and how dealers prepare.
10:40 AM – 11:00 AM
Coffee Break
11:00 AM – 11:40 AM
Hear from the Pros: What Actually Works Behind the Counter
Working dealers trade what's working and what isn't — straight from the counter.
11:40 AM – 12:20 PM
The Tech Stack Ahead — and How to Be Ready Today
Electronic bound book, digital 4473, POS and e-commerce integration — and what to put in place now.
12:20 PM – 12:30 PM
Closing Remarks & Send-Off
Thank-yous, sponsor recognition, and what's next for The Briefing.
12:30 PM – 1:30 PM
Lunch & Farewell
Final buffet lunch and send-off.
Meet the Sponsors
Sponsor tables are open throughout the event, with a dedicated Meet the Sponsors open floor Thursday at 5:00 PM — plus private demo rooms and one-on-one meetings by appointment. Learn about sponsorship →
Be in the room where the answers are.
ATF Director. Chief Legal Counsel. FBI. The new regulations, decoded in person — not a consultant's best guess. Limited seats. September 23–25, Dallas.
17 Industry Speakers
ATF & FBI, plus compliance experts & attorneys
13+ Sessions Over 3 Days
Every major compliance topic covered
Limited Seating
Intimate format — exclusive access
